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		<title>You’ve got a prospect. Now how will you convert them to a client?</title>
		<link>http://www.breviti.com/tothepoint/?p=73</link>
		<comments>http://www.breviti.com/tothepoint/?p=73#comments</comments>
		<pubDate>Mon, 11 Jan 2010 19:21:38 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>

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		<description><![CDATA[The amount of time, energy and sweat it takes to attract legitimate prospects these days is getting more intense as are the pool of those vying to win those same clients.  Never before has their been a need for clear and effective strategies to turn those rare finds into lasting relationships. At Breviti, we call this [...]]]></description>
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		<title>Building the Brand That Will Build Your Business.</title>
		<link>http://www.breviti.com/tothepoint/?p=69</link>
		<comments>http://www.breviti.com/tothepoint/?p=69#comments</comments>
		<pubDate>Thu, 12 Nov 2009 00:22:56 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[If you have a desire to improve your brand identity, rule one is to accept that times have changed. Fifty years ago, you could advertise your brand on a game show and 12 weeks later you’d secure a 50 percent increase in market share. Those days are long gone… forever!
Today, in our over-communicated world, your [...]]]></description>
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		<title>Marketing Smart, Starts With a Marketing Plan.</title>
		<link>http://www.breviti.com/tothepoint/?p=65</link>
		<comments>http://www.breviti.com/tothepoint/?p=65#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:19:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing Planning]]></category>

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		<description><![CDATA[Ever hear of a company that launched a successful new business campaign without a qualified, measurable plan? It does happen, as do lottery winners and the odds are about the same. Fact: No major player in the B2B and B2C space makes a marketing move without research and planning. That’s why they’re the majors. They [...]]]></description>
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		<title>In today’s marketing budget conscious climate, new business efforts demand more effectiveness on the phone.</title>
		<link>http://www.breviti.com/tothepoint/?p=60</link>
		<comments>http://www.breviti.com/tothepoint/?p=60#comments</comments>
		<pubDate>Tue, 11 Aug 2009 16:17:45 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[In a recovery economy when marketing budgets are as scarce as honesty in politics, business professionals are consistently looking for ways to get more business while keeping a close eye on valuable marketing dollars. Spending phobias have set in and most businesses are promotionally paralyzed, not quite sure if any marketing they’re considering will work. [...]]]></description>
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		<title>Old Town Orange becomes Breviti’s new home</title>
		<link>http://www.breviti.com/tothepoint/?p=25</link>
		<comments>http://www.breviti.com/tothepoint/?p=25#comments</comments>
		<pubDate>Mon, 22 Jun 2009 18:47:26 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Old Town Orange]]></category>

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		<description><![CDATA[With a Starbucks 50 feet from our back door, 15 restaurants within walking distance, and an easy access location, OTO was the obvious choice for many reasons, most important of which is &#8211; clients love it. Our new address is 128 South Glassell, Orange, CA 92866 and our new number is 714-656-0099. Feel free to [...]]]></description>
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		<title>Breviti adds Ennio Salucci as Brand Strategist ShiftPoints division</title>
		<link>http://www.breviti.com/tothepoint/?p=23</link>
		<comments>http://www.breviti.com/tothepoint/?p=23#comments</comments>
		<pubDate>Mon, 22 Jun 2009 18:46:55 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[ShiftPoints Hire]]></category>

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		<description><![CDATA[As an Organizational Development trainer for CultureROI, Ennio Salucci, (yeah, he’s Irish) joins Breviti part-time to head up business development for ShiftPoints, an internal and external brand awareness tool using transformational content to impact both company employees, and the company’s client base. Ennio has provided cultural development services for Microsoft, Tokyo Electronics, JZMK, VHA, Utilities, [...]]]></description>
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		<title>Breviti adds Greg Herrington as creative director, interactive</title>
		<link>http://www.breviti.com/tothepoint/?p=21</link>
		<comments>http://www.breviti.com/tothepoint/?p=21#comments</comments>
		<pubDate>Mon, 22 Jun 2009 18:46:25 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Creative Director]]></category>

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		<description><![CDATA[Greg joins Breviti as a thought-leader in interactive design with over 16 years creating for entertainment, consumer products, retail, food, cosmetic, transportation, automotive, and distribution industries. Having run his own gig for 8 years, his firm delivered creative design, web development and branding solutions to companies from $10 to $100 million in revenue, as well [...]]]></description>
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		<title>Brevity-based Marketing, the Long and Short of it.</title>
		<link>http://www.breviti.com/tothepoint/?p=17</link>
		<comments>http://www.breviti.com/tothepoint/?p=17#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:19:36 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brevity-Based Writing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[What you need to know about getting better response from traditional and digital communications.
When was the last time you read a brochure, cover to cover? How about an email newsletter start to finish? A website all the way through? I thought so. Fact is, people don’t read much anymore; they scan at best. According to [...]]]></description>
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		<title>Marketing ROI: It goes beyond the bottom line.  By Dean Del Sesto</title>
		<link>http://www.breviti.com/tothepoint/?p=14</link>
		<comments>http://www.breviti.com/tothepoint/?p=14#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:11:25 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI Marketing]]></category>

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		<description><![CDATA[These days, the most commonly misunderstood phrase in the world of marketing is “Return on Investment” (ROI). Most marketing agencies proclaim they can deliver it, most clients say they never get it. Hmmm? Actually, there’s reality in both cases. But the real truth is that Marketing-ROI must be fully understood before bent, folded, spindled or [...]]]></description>
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		<title>The Tragically Uninspiring Nature of Mission, Vision and Values is Plaguing America. By Dean Del Sesto</title>
		<link>http://www.breviti.com/tothepoint/?p=11</link>
		<comments>http://www.breviti.com/tothepoint/?p=11#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:04:48 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Mission, Vision, Values]]></category>

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		<description><![CDATA[Who needs Ambien? Just read your company’s Mission, Vision and Values a couple of timezzzzzzzzzzzzzzzzzz.
Sitting dusty on shelves throughout the country are millions of Mission, Vision and Values (M.V.V.) statements that started out with good intentions, but never quite made it into the DNA of the company culture or into the markets they serve. It’s [...]]]></description>
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