The amount of time, energy and sweat it takes to attract legitimate prospects these days is getting more intense as are the pool of those vying to win those same clients. Never before has their been a need for clear and effective strategies to turn those rare finds into lasting relationships. At Breviti, we call this [...]Read the rest of this entry »
Archive for the ‘Articles’ Category
If you have a desire to improve your brand identity, rule one is to accept that times have changed. Fifty years ago, you could advertise your brand on a game show and 12 weeks later you’d secure a 50 percent increase in market share. Those days are long gone… forever!
Today, in our over-communicated world, your [...]
Ever hear of a company that launched a successful new business campaign without a qualified, measurable plan? It does happen, as do lottery winners and the odds are about the same. Fact: No major player in the B2B and B2C space makes a marketing move without research and planning. That’s why they’re the majors. They [...]Read the rest of this entry »
In today’s marketing budget conscious climate, new business efforts demand more effectiveness on the phone.
In a recovery economy when marketing budgets are as scarce as honesty in politics, business professionals are consistently looking for ways to get more business while keeping a close eye on valuable marketing dollars. Spending phobias have set in and most businesses are promotionally paralyzed, not quite sure if any marketing they’re considering will work. [...]Read the rest of this entry »
What you need to know about getting better response from traditional and digital communications.
When was the last time you read a brochure, cover to cover? How about an email newsletter start to finish? A website all the way through? I thought so. Fact is, people don’t read much anymore; they scan at best. According to [...]
These days, the most commonly misunderstood phrase in the world of marketing is “Return on Investment” (ROI). Most marketing agencies proclaim they can deliver it, most clients say they never get it. Hmmm? Actually, there’s reality in both cases. But the real truth is that Marketing-ROI must be fully understood before bent, folded, spindled or [...]Read the rest of this entry »
The Tragically Uninspiring Nature of Mission, Vision and Values is Plaguing America. By Dean Del Sesto
Who needs Ambien? Just read your company’s Mission, Vision and Values a couple of timezzzzzzzzzzzzzzzzzz.
Sitting dusty on shelves throughout the country are millions of Mission, Vision and Values (M.V.V.) statements that started out with good intentions, but never quite made it into the DNA of the company culture or into the markets they serve. It’s [...]
In a world where the competitive business landscape is vast, multiple businesses exist in every category and all products seem “good enough,” know this: if you don’t commit to a never-ending discipline to differentiate yourself from your competitors, your corporate momentum will have more starts and stops than honesty in politics. And if your differentiation [...]Read the rest of this entry »